Senior (Employer) Brand Manager - ASML Netherlands B.V.

Introduction 

ASML is one of the world’s leading manufacturers of chip-making equipment and the technology/market leader in the semiconductor lithography field. By helping to make chips cheaper, more energy-efficient and more powerful, we help to make semiconductor technology more attractive for a larger range of products and services. ASML is recognized as one of the key companies in the world that drives the digital transformation.

ASML is a global company with 42,000+ employees worldwide and one of the most valuable European companies measured in market capitalization. This success is the result of the company culture characteristics which are also embedded in the DNA of our brand: relentless drive to innovate (a commitment to power technology forward combined with deep customer understanding and can-do mentality), a collaborative approach (growing and learning together by integrating multiple perspectives) and a founder’s mentality (a passion for results and a strong sense of ownership and accountability).  

Role and responsibilities 

We are looking for an experienced (Employer) Brand Manager to join our Communications department for the duration of 6 months. In this role you will be a member of the Brand & Digital Team. You will be a key advisor to the Head of Brand Activation and will be co-responsible for the development and delivery of activation plans which support the ASML global (employer) brand and communication programs.

You will contribute to the global brand strategy roadmap and execution to drive global brand and business growth, reputation, and loyalty. You will work in collaboration with the global brand team, the Communications teams and members of the Global Talent Acquisition Team.

You will develop and bring to life global programs and campaigns strategies, creating global guidance, enabling, and ensuring their implementation across all our key regions. 

ASML is a successful Dutch high-tech enterprise that produces complex lithography systems used by chip manufacturers in the production of integrated circuits. ASML is at the cutting edge of this technology and delivers systems to all the world's leading chip manufacturers. ASML's employees are among the most creative talents in the fields of physics, mathematics, chemistry, mechanical engineering and software. Every day they collaborate in close-knit multidisciplinary teams in which members listen to and learn from one another and exchange ideas. It is the ideal environment for professional development and personal growth. ASML is headquartered in Veldhoven, the Netherlands.

Key Responsibilities

• Co-develop and implement the global brand program focused on People & Culture to enhance ASML's reputation as an employer of choice, aligned with our objectives and values. 
• Lead the global CRM strategy and ensure localized guidance.
• Support the Head of Brand Activation with setting priorities of ASML employer brand investments, generating support for them by showing tangible business benefits. 
• Contribute to the brand activation roadmap and agenda, including definition, creation and execution of effective strategic programs and campaigns. 
• Support and deploy global branding priorities by developing and deploying activation strategies 
• Support and deploy the activation of the ASML People promise (a.k.a. employer value proposition) and strategic Talent Acquisition programs strategies.
• Collaborate with the Regional & Governance Coordination Manager to ensure (employer) brand consistency across all regions.
• Consult regional brand teams on brand localization, campaigns and guidelines.
• Briefing and leading projects with agencies.  
• Collaborate with the global brand functions as well as the regional branding teams to drive coherent and scalable global program strategies across regions and touchpoints. 

Skills 

Working at the forefront of tech, you will always have new challenges and new problems to solve – and working together is the only way to do that. You will not work in a silo. Instead, you will be part of a creative, dynamic work environment where you will collaborate with supportive colleagues. There is always space for unique and creative points of view. You will have the flexibility and trust to choose how to best tackle tasks and solve problems.

To thrive in this job, you will need the following skills: 

• Excellent communication, fluent in English 
• Being able to influence without hierarchical power, and creative in managing a large and diverse range of stakeholders.
• Strategic thinking, ability to align brand strategies with business objectives, culture, and values. 
• (Digital) Brand marketing expertise, from positioning an employer brand to program and campaign management. 
• Personal effectiveness and a collaborative way of working under pressure, with high speed of change and uncertainty. 
• Team player who enjoys working in multidisciplinary and multicultural teams, with the ability to work independently and reliably. 
• Takes ownership, gets things done, proactive, can-do mentality.

Requirements

• Education: Bachelor's or Master’s degree in business, Communications, or Marketing, or relevant equivalent experience.
• Experience: Minimum 6 years of proven experience in (employer) brand within a global multinational context. 
• Strong stakeholder management and influencing skills. 
• Proficiency in data and analytics, with a strong ability to derive insights.
• This is a full-time position (32-40 hours per week). 

• Start date: 1-4-26
• Duration: 6 months
• Hours per week: 40 preferred. 32 open to discuss.
• Days in the office: two
• Salary range: € 7500 - € 8000 gross per month based on 40 hours per week