Social Media Manager - ASML Netherlands B.V.

Introduction 

ASML is one of the world’s leading manufacturers of chip-making equipment and the technology/market leader in the semiconductor lithography field. By helping to make chips cheaper, more energy-efficient and more powerful, we help to make semiconductor technology more attractive for a larger range of products and services. ASML is recognized as one of the key companies in the world that drives the digital transformation.

ASML is a global company with 42,000+ employees worldwide and one of the most valuable European companies measured in market capitalization. This success is the result of the company culture characteristics which are also embedded in the DNA of our brand: relentless drive to innovate (a commitment to power technology forward combined with deep customer understanding and can-do mentality), a collaborative approach (growing and learning together by integrating multiple perspectives) and a founder’s mentality (a passion for results and a strong sense of ownership and accountability). 

Role and responsibilities 

YER is looking for an experienced Social Media Manager to join our Communications department for the duration of 7 months. In this role you will be a member of the Brand & Digital Team and report to the Head of Brand Activation.

You are a first point of contact for all social media activities and responsible to safeguard and grow ASML’s presence on social channels by defining and executing the channel strategy, activating communication programs and events, and protecting brand reputation through governance, social listening, and community management.

You collaborate with the senior social media manager, content team, regional brand teams and communications business partners to define the social media priorities, content and calendar, all aligned to our communications priorities.  

Key responsibilities

Strategy and planning

• Own the global social media channel strategy and roadmap, aligned to strategic priorities and audiences across LinkedIn, X, Instagram, Facebook, YouTube, Executive Voices and Employee Advocacy.
• Define content priorities and calendar in partnership with the relevant stakeholders and regional teams.
• Translate leadership and corporate initiatives into activation plans for social, including Executive Voices and key event amplification.

 Content operations

• Lead editorial planning and scheduling in Sprinklr, ensuring consistent publishing cadences and timely approvals.
• Ensure efficient management of content workflows and processes in collaboration with Brand Experience and content stakeholders and manage all accesses and permissions for campaign execution.
• Provide executive social support, including pre‑publication reviews and tagging, best practices and resolve platform issues with partner contacts.

Community management and brand protection

• Coordinate first line community management.
• Develop social listening topics and deliver regular reporting with actionable recommendations for the brand, alongside monitoring for crisis signals and coordinating with relevant stakeholders.
• Manage and support external community managers by providing clear guidance, best practices, and facilitating stakeholder alignment as needed.

Governance and compliance

• Enforce governance for channel naming, localization, and verification, and ensure adherence to corporate policies and security standards.
• Maintain Sprinklr workflows, ticket boards, and training schedules to uphold operational excellence.
• Issues reports.

Tools and key interfaces

• Tools: Sprinklr
• Interfaces: Social Media Tribe, Brand Activation colleagues, Strategic Communication teams, regional teams, platform partners and agencies.

ASML is a successful Dutch high-tech enterprise that produces complex lithography systems used by chip manufacturers in the production of integrated circuits. ASML is at the cutting edge of this technology and delivers systems to all the world's leading chip manufacturers. ASML's employees are among the most creative talents in the fields of physics, mathematics, chemistry, mechanical engineering and software. Every day they collaborate in close-knit multidisciplinary teams in which members listen to and learn from one another and exchange ideas. It is the ideal environment for professional development and personal growth. ASML is headquartered in Veldhoven, the Netherlands.

• This is a full-time position (32 hours optional). 
• Salary between € 7000- € 7500 gross per month based on 40 hours per week
• Hybrid way of working
• Start date: 1-4-26
• Duration: 7 months

Skills 

Working at the forefront of tech, you will always have new challenges and new problems to solve – and working together is the only way to do that. You will not work in a silo. Instead, you will be part of a creative, dynamic work environment where you will collaborate with supportive colleagues. There is always space for unique and creative points of view. You will have the flexibility and trust to choose how to best tackle tasks and solve problems.

To thrive in this job, you will need the following skills: 

• Excellent written and verbal communication skills, fluent in English.
• Collaborative team player who enjoys working in multidisciplinary and multicultural teams, while also being able to operate independently and reliably.
• Proactive, hands‑on, and ownership‑driven mindset, with a strong can‑do mentality and focus on delivering results.
• Strong social media strategy and planning capabilities across global platforms, with the ability to translate corporate priorities into effective channel and activation plans.
• Experience with social media management and Sprinklr (hard requirement), including editorial planning, workflows, and approvals.
• Proven ability to interact with a broad and diverse stakeholder landscape across regions, functions, and seniority levels.
• Solid digital brand and communications expertise, including content alignment and executive communications support.
• Experience in community management, social listening, and issue escalation, with sound judgment in protecting brand reputation and managing risk.
• High level of personal effectiveness, with the ability to work under pressure in an environment characterized by speed, change, and ambiguity.

 Requirements

• Education: a Bachelor or Master degree in business, Communications, or Marketing, or relevant equivalent experience.
• Proficiency in Sprinklr, including content planning, publishing workflows, governance, and reporting.
• Minimum 6 years of proven experience in social media, digital communications within a global multinational context. 
• Strong stakeholder management skills. 
• This is a full-time position (32-40 hours per week).