Brand Creation Manager/Campaign Manager

  • Job category Marketing & Communication
  • Employment Fulltime
  • Reference number VAC-10025628
  • Location Amsterdam
  • Contract type Secondment via YER, Interim/independent
  • Industry Consumer Goods

About this vacancy

For our client Philips in Amsterdam, YER is looking for a Brand Creation Manager/Campaign Manager. It's a full-time, temporary assignment, beginning immediately and initially lasting for a six months.

Job description

In this role, you have the opportunity to make life better. We welcome you to join Philips Personal Health at our headquarters in Amsterdam.

You are a part of the Grooming & Beauty Brand Creation Team. As the Brand Creation Manager, you will be responsible for ensuring that our brand propositions are preferred throughout the world through cohesive and disruptive 360° communications along the full dental professional decision journey

You will represent the Brand Creation team in key projects to set the benchmark for executional excellence built on strong customer insights and be focused on delivering brand and business impact, driving marketing ROI in close partnership with Business Category and Local Market teams.

You are responsible for:

  • Lead the development of key integrated campaigns along the customer decision journey (CDJ) including strategy, planning, creative development, and all content creation
  • Partner with the Production and Operations teams to ensure effective delivery against roadmaps and plans
  • Report to the Senior Brand Creation Manager and work closely with the Business Category Managers and Local Market teams representing the Creation team on key campaigns and projects
  • Stay on top of audience and marketplace trends to drive innovative and strategically relevant communication.
  • Understand and act on the main drivers for campaign effectiveness to drive brand recommendation within the category
  • Drive and share learnings to replicate and scale best practices and impact
  • Develop strong partnerships with the global advertising agency network to ensure excellence in strategy and execution

Company

With a growing presence in cardiology, oncology, and women's health, Philips operates in the areas of Imaging Systems, Patient Care & Clinical Informatics, Home Healthcare and Customer Services. Philips combines its clinical expertise and human insights to create innovative solutions across the continuum of care, in partnership with clinicians and our customers, to provide better value and expand access to care for millions. Our teams are working hard every day to improve patient outcomes all the way from disease prevention and screening to diagnosis, treatment, therapy monitoring, and disease management. Irrespective of whether the care cycle takes the patient from doctor's office to hospital or hospital to home, or simply from one medical department to another, Philips Healthcare's unique medical solutions are designed to optimize the quality and flow of patient information and clinical decision making.

Offer description

You will be employed by YER and seconded to Philips. We offer:

  • Good employee benefits;
  • Excellent guidance from your consultant and YER's back office;
  • Friendly atmosphere and open culture;
  • Community/network with other technology professionals from a variety of multinationals;
  • Events and master classes with interesting speakers and attractive companies;
  • There is also the possibility of being hired as a freelancer.


Candidate profile

To succeed in this role, you will need a customer-first attitude, eagerness to learn and the following:

  • BA / Master’s degree in marketing, Communications, Business Administration
  • 4+ years of marketing experience, developing creative and effective campaigns for relevant brands (B2B and B2B2C experience advantageous)
  • You really take initiative to drive projects and bring everyone in throughout the process at the right time
  • International marketing a plus!
  • Strong project and stakeholder management and a true team player
  • Proven strengths in developing customer insight lead strategies and concise insight lead briefs that can lead to impactful 360 execution.
  • Strong understanding of customer and media trends to define and develop consumer campaigns across the right ecosystem.
  • Have strong creative judgement, and be an enabler for innovative concepts and new ideas