MarCom Manager

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  • Aanbod Good remuneration
  • Functiegroep Marketing & Communication
  • Dienstverband Fulltime
  • Vacaturenummer 9599500
  • Locatie Best
  • Contract Via YER, Interim / ZZP
  • Branche Medical & Health

Over deze vacature

For our client Philips we are recruiting a MarCom Manager/Campaign Manager for a temporary position. The location is Best (near Eindhoven).

Functie

The MarCom manager for the Neuro Vascular segments needs to develop marketing communications plans and develop strategic integrated campaigns that meet business and marketing objectives. You will work closely with marketing stakeholders in the cluster and markets, as well as Group marketing and digital and MarCom colleagues in the markets and other Bu’s and clusters. You are responsible for all aspects of marketing communications within the Neuro Vascular domain and act as the “integrated communications hub” to gain alignment with other relevant communications disciplines (PR, digital, events, etc.).

SPECIFIC RESPONSIBILITIES

  • Translate marketing strategies and objectives into a yearly-integrated communications plan, specifying required MarCom strategies, deliverables and projects
  • Bring the positioning to life with integrated campaigns along the customer decision journey (as defined in partnership with marketing). This includes: strategy, planning, messaging development, managing creative and content development, and enabling execution (activation), specifically for the Neuro Vascular segment in IGT systems
  • Provide value and efficiencies for markets through centrally-developed content and campaigns for both new product introductions as well as sustaining programs as aligned/prioritized with businesses
  • Overall ownership and management of campaigns, inclusive of the following communications disciplines:
    • Online (web, social, etc.), within Philips guidelines, in collaboration with digital marketing team to maximize the contribution of this channel
    • Public relations – collaborating with the Comms BP to create additional opportunities to communicate with customers via professional press, sponsorships and speaking opportunities. Includes product & services, key themes and campaigns
    • Events – message development and content creation for as well as promotion of events through relevant channels
    • Campaign execution and content adoption in collaboration with markets and cluster

Agency management:

  • Support selection of the required agents and suppliers, negotiates prices (with global purchasing support as needed) and is responsible for an optimal briefing and clear guidance. Defines the MarCom strategy and guidelines for campaigns and projects, within the briefing
  • Manages relationships with global advertising and media agency networks to unlock full potential, e.g. resourcing, ways of working and capabilities
  • Guard the brand, in close corporation with marketing, MarCom and BCD colleagues in BGs and markets

Measurement:

  • Understand and act on the main drivers for campaign effectiveness and ROI. Includes setting clear campaign KPIs and targets, tracking, optimization and post-campaign reporting
  • Contributes to measuring and reporting on overall Marketing ROI effort

Continuous improvement:

  • Drive and share learnings across clusters, business and markets and replicate best practices
  • When appropriate, amplify successful local programs, globalizing wherever there is opportunity

Budget:

  • Defines and manages assigned budget and ensures it is used in the most optimal way to meet objectives

Leadership (tailor based on business needs)

  • Leads project to drive MarCom deliverables meeting time, quality and budget requirements; measures results and optimizes as needed to ensure outputs meet marketing objectives

Bedrijf

With a growing presence in cardiology, oncology, and women's health, Philips operates in the areas of Imaging Systems, Patient Care & Clinical Informatics, Home Healthcare and Customer Services. Philips combines its clinical expertise and human insights to create innovative solutions across the continuum of care, in partnership with clinicians and our customers, to provide better value and expand access to care for millions. Our teams are working hard every day to improve patient outcomes all the way from disease prevention and screening to diagnosis, treatment, therapy monitoring, and disease management. Irrespective of whether the care cycle takes the patient from doctor's office to hospital or hospital to home, or simply from one medical department to another, Philips Healthcare's unique medical solutions are designed to optimize the quality and flow of patient information and clinical decision making.

Aanbod

You will be employed by YER and seconded to Philips. We offer:

  • Good employee benefits
  • Excellent guidance from your consultant and YER's back office
  • Cooperative and results and relationship-driven
  • Friendly atmosphere and open culture
  • Community/network with other technology professionals from a variety of multinationals
  • Events and master classes with interesting speakers and attractive companies

Profiel

SKILLS

  • Ability to develop communications strategy and execute that strategy in the form of measurable, integrated promotional activities
  • Confidence and effectiveness in dealing with senior leaders on matters of strategy and communications
  • Ability to foster collaboration with stakeholders of varying levels
  • Strong negotiation and presentation skills
  • Excellent in English in speaking and writing and the ability to be hands on in guiding, developing and editing compelling messaging to specific audiences and segments
  • Understanding of how to create and manage campaigns inclusive of both offline and online channels
  • Ability to work with little supervision and make decisions independently based on thorough understanding and analysis of business objectives
  • Demonstrated competence in managing budgets
  • Experience developing and driving adoption of effective communications processes
  • Ability to work cross-functionally and globally, identifying synergies between clusters, businesses and markets to drive efficiencies and consistency of messaging
  • Adept at juggling multiple priorities simultaneously
  • Experienced in coordinating and implementing international campaigns in cooperation with market organizations
  • Ability to identify, synthesize and prioritize key issues facing the marketing communications teams and resolve roadblocks

EXPERIENCE, EDUCATION

  • 5–10 years’ experience
  • Healthcare marketing experience preferred
  • University degree in marketing communications, related field or comparable experience
  • Experience with effectively interacting with senior marketing leaders and global counterparts on matters concerning strategy
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