Online Marketing & Communication specialist

  • Aanbod < €50.000
  • Functiegroep Marketing & Communication
  • Dienstverband Fulltime
  • Vacaturenummer 8113400
  • Locatie Bakel
  • Contract Detachering via YER, In dienst van opdrachtgever
  • Branche Manufacturing

Over deze vacature

For the GEA site in Bakel, we are looking for an Online Marketing and Communications specialist.

You are an energetic professional, with experience in B2B digital marketing and all-round marketing and communications in an international environment. Your command of English is excellent and you possess strong project management skills. You will work in a large, international organization and will be able to bring the digital exposure of our categories to the next level. In addition, you will be the first contact for support of Regional marketing and Sales colleagues.


The Content Marketing and Communications Specialist will be reporting to the Manager Product Marketing Food Processing & Packaging (FPP) and will be part of the Product Marketing Team FPP, Business Area Equipment.

Content marketing:

  • Create new or transform existing content into successful digital campaigns to support the overall marketing objectives of the categories
  • Contribute to the annual media plan with respect to online and digital exposure
  • Co-create and coordinate the execution of the annual digital plan for FPP
  • Liaise and coordinate activities with the Global Online department, the Marketing specialist from FPP, Product managers and external suppliers and media


  • Support GEA country organizations with marketing and sales materials
  • Upon request create language versions of existing collateral (via an online creation tool)
  • Coordinate the update of all digital assets for FPP, such as images, video, animations and digital product database
  • Follow and safeguard the global communication, marketing and branding guidelines
  • Internal stakeholders are Marketing colleagues (corporate and regional), Product managers, and Sales. External stakeholders are media partners, agencies, copywriters, video production companies and photographers


  • GEA is one of the largest suppliers of process technology for the food industry and a wide range of other industries


  • A diverse position in a large, international and dynamic organization
  • Challenging assignments, as well as exciting opportunities to develop your skills, abilities and knowledge


  • You hold a Bachelor degree or equivalent in Communications, Marketing or a related study
  • You have 5 years of relevant working experience in a digital marketing position in an international environment
  • The English language (speaking, writing and understanding) is a mandatory requirement, other languages such as German and Dutch are an asset
  • You are flexible and creative, a great team player
  • Good at setting priorities, and switching from a hands-on mode into analytical and planning
  • You have affinity with technology and food industry and are able to learn fast
  • You have an excellent understanding of the Office programs and a natural feeling for graphic design insights. Experience with Adobe Photoshop and/or Adobe Indesign is a pre, but not obligatory