Marketing & Communication
Secondment via YER, Interim/independent
High Tech, Energy, Gas, Water
Over deze vacature
For our client Royal DSM, YER is looking for a Global Campaign and Digital Communications Director to work at the Heerlen location. It's a full-time, temporary assignment, beginning on January 1st, 2020 and ending on May 31st, 2021.
Important: This interim job description is an extension of the job description for the Global Campaign and Digital Communications director, including extra account abilities and required capabilities to perform the digital transformation of the CoE C&D.
Business Group / Unit: Center of Expertise
Service Group / Unit: Group Communications & Branding
Reports to: SVP Communications & External Affairs
Direct reports: 6 (Global Campaign Manager, Global Campaign Officer, Global Digital Media Manager, Digital / Data Analyst, Channel Specialist, Scrum Master / Agile Team Coach)
Indirect Reports: Regional Campaign manager
The Global Campaign and Digital Comms director (GCD) is accountable for steering the global communications strategy and calendar, and the performance of stakeholder-centric, global and regional communication campaigns. To realize this, the GCD is accountable for strategic alignment with Clusters (BGs) and Functions in the GCLT. The GCD is line manager of and is supported by the whole CoE C&D team. This role is part of the GCLT.
The GCD is the teamlead for CoE C&D.
The GCD is, next to the above described purpose of the position, temporarily accountable for the implementation of the newly defined role and responsibilities of the CoE C&D, the new team roles and the proposed agile way of working. The GCD is also accountable for starting up the new process cycles that cross the GC&B, and implementing the newly defined content strategy.
Global Communications and Branding
Communications is one of the key support functions in DSM. The mission of the function is to:
- grow relevance and esteem for the company brands;
- protect and enhancing the reputation of DSM
- contribute to DSM’s business results
In order to realise this mission, the communication employees need to work as a high-performing, global, 24/7, stakeholder focused, dialogue-based, networked team.
The function plays a key role in establishing a ‘One DSM’ mindset and works together with a variety of external and internal stakeholders on a range of complex topics with, at times, conflicting interests. The function needs to align these interests in order to build DSM’s brand value, reputation and employee engagement across businesses, markets and regions.
Therefore, an extensive network of contacts, internally (especially DSM Leadership, Functions and Business Groups) and externally with relevant industry organisations, partners and networks, is needed.
Furthermore, digitalisation and its impact on corporate reputation and the growing influence of the general public on the license to operate of companies increase the importance of a professional and agile communication function.
CoE Campaigns and Digital
The CoE Campaigns and Digital is a campaign ‘director’, who builds DSMs reputation amongst stakeholders on digital channels, and steers the content calendar globally (based on DSMs global communication themes).
What we do
- Drive and own all stakeholders-centric digital campaigns that includes the stakeholders in Society at large, Investors, Employees, Future Employees and some stakeholders in the Customers group (e.g. C-Suite and Sustainability Managers)
- Steer the global campaign calendar
- Realise successful global & regional stakeholder-centric campaigns, leveraging DSM’s company theme’s and the themes of the clusters (BGs) – regional campaign managers are collaborating with CoE C&D on campaigns
- Deliver an optimal digital stakeholder journey across all external corporate channels, by owning the external corporate channel mix (social media channels, website)
- Set KPI’s, challenge, assess and document global campaign results, in order to learn & optimise
The expertise the team offers to others
- Create standardised approaches and templates for GC&B to help the teams realise excellent stakeholder-centric digital campaigns
- Set a standard on how to measure and report campaign results for GC&B in order to benchmark campaigns, learn and optimise
Key areas of accountability/responsibility
- Implementing the corporate communication strategy and –planning and defining the communications targets and KPIs, based on the defined comms strategy by the Cluster Comms directors and Functions as part of GCLT. Steering the communications strategy and –planning
- The performance of the CoE D&C team
- The execution of stakeholder-centric global and regional digital communication campaigns
- The optimization of the digital campaigns, and embedding best practices of team collaboration and campaign execution
- The strategic alignment with Clusters (BGs) and CoE C&D in the GCLT
- Embedding best practices from Learn & Optimize cycle into the Imagine cycle
- The implementation of the newly defined role and responsibilities of the CoE C&D
- The implementation and onboarding of new team roles
- Piloting and implementing the proposed agile way of working
- Implementing the new process cycles that cross the whole of GC&B
- Implementing the content strategy
Complexity of the position
- The job has to be executed in a complex, sensitive and highly dynamic environment with a high degree of senior executive and wide international exposure.
- Internally: Understanding interface and boundaries between Company strategy, role of Business Groups, functions and regions and role of Communications
- Externally: Staying on top of rapidly evolving external developments, trends, practices and their relevance across the communications domains.
- Both streams are increasingly interlinked in content and channels so close alignment while keeping the specific stakeholders in mind is crucial
- The Director needs to interact with many internal (predominantly senior executives in the organisation) with different and sometimes conflicting interests
- Working on a broad range of complex projects.
- Significant impact on DSM’s brand and reputation, and therefore a high sense of responsibility is required.
- Maintain helicopter view with respect to internal dynamics and the impact on external stakeholders.
- Global position which requires a high cultural sensitivity.
- Has to work in a matrix organisation.
DSM is a global purpose-led, science-based company specializing in Nutrition, Health & Sustainable Living. Their purpose is to create brighter lives for all. They achieve it by using all the scientific and innovation power at their disposal to tackle some of the world’s greatest challenges - creating value for customers, shareholders, their people, and society-at-large.
DSM was established in 1902 by the Dutch government to mine coal reserves in the Southern Province of Limburg. To this day they still use the English translation (Dutch State Mines) of the company's original name, De Nederlandse Staatsmijnen. Now, however, it has a more relevant (albeit less formal) meeaning for people: Doing Something Meaningful.
They have always been an ambitious company. Their evolution has continued unabated after they closed the last coal mine in the early 70s. In the past 20 years they transformed once again, as they began to focus more on creating science-based solutions in health, nutrition and sustainable living.
At the end of the 20th century, DSM entered biotechnology with the acquisition of Gist-brocades. This marked the start of their latest transformation phase and was followed by the acquisition of Roche Vitamins & Fine Chemicals in 2003. Meanwhile, their petrochemical activities were sold to Sabic in 2002. In the following years, DSM further focused and streamlined its portfolio with the acquisition of the waterborne resins business of NeoResins, followed by further acquisitions in human nutrition (Martek, Fortitech); animal nutrition (Tortuga); and biomedical (Kensey Nash) - to name just a few.
Today, their acquisitions are an integral part of DSM, providing scientific solutions that solve real problems for the world.
You will be employed by YER and seconded to DSM. We offer:
- Good employee benefits;
- Excellent guidance from your consultant and YER's back office;
- Friendly atmosphere and open culture;
- Community/network with other technology professionals from a variety of multinationals;
- Events and master classes with interesting speakers and attractive companies;
- There is also the possibility of being hired as a freelancer.
- An academic degree
- > 10 years of wide-ranging experience in a comparable communications and/or branding role, preferably in a BtB environment
- High level of seniority, given contacts with executive management, company representative function and team management position
- Good understanding of DSM strategy, company themes and BG strategies.
- Native speaker/High level of proficiency in English
- Strong oral and written communication skills
Professional & Functional skills
- Experience and successes in organizational change management
- Deep knowledge of agility
- Effectiveness in working and collaborating with others and in a (prior) matrix organisation
- Experience in strategy setting
- Experience in coaching teams
- Has a great focus on outcomes (rather than actions)
- Flexible and stimulates team to try; Being flexible in the approach the team choose to take
- Has a mindset to learn
- Able to develop competence and skills within network of communications professionals
- Personal characteristics: communicative, networker, flexible, diplomatic, strategic and hands on mentality, cope with high pressure, professional, representative, persuasive, pro-active and culturally sensitive.
- Strong skills in managing several, complex projects simultaneously
- Strong skills in people management, team development, coaching
- Able to act quickly, but always with DSM’s reputation in mind
- Strong communication skills are essential; he/she will be accountable for the collaboration between BG/Cluster/Marcom, Functions (like IR and sustainability) and CoE Campaigns & Digital including regional campaign manager
- Knowledge of digital communications
- Knowledge of communications strategies and methods and the ability to translate these for DSM-needs and purposes
- Critical thinking, as he/she will be mainly accountable for campaign performances and monitoring KPI’s on global campaigns