Standing out in the crowd, that’s the goal of personal branding. Making sure that people (employers) know what they can expect from you and what differentiates you from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Branding is a powerful marketing tool. All companies use it. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price.
The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe.
The following images are derived from commercials. Let’s see how effective their branding strategy is. Do you know what company is behind the commercial?
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