Online Module

The YER Online module allows you to reach both active job hunters and candidates with a latent interest. Active job hunters will find your vacancy on the job sites monsterboard.nl and yer.nl, as well as via Google. Candidates with a latent interest will be alerted to your vacancy via their own favourite sites, thanks to
advanced banners on social network and special interest sites.

The YER Online module is made up of three components, designed to complement one another perfectly:

• Vacancy posting on monsterboard.nl and yer.nl
• Banner ads on special interest and social network sites
• Google advertising campaign

Your vacancy on Special Interest sites and Social Network sites
ilse media
Millions of people in the Netherlands use the large and smaller public-oriented sites of ilse media every day looking for online information, news and entertainment. ilse media's advertising network comprises more than 100 sites, including nu.nl and kieskeurig.nl. ilse media has 80% coverage among people in the Netherlands older than 13. Of these visitors, 8% say they are actively looking for work and 54% have a latent interest in vacancies. Absolute visitors: 8,8 million. Page views: 1,066 million.

Telegraaf Media Online
Telegraaf Media Online is the second online publisher in the Netherlands. The advertising network comprises sites like Telegraaf.nl, DFT.nl, Sky Radio, Radio Veronica, Autotelegraaf, Reiskrant and Telesport. Absolute visitors per month: 4.4 million, page views: 206.9 million.

LinkedIn
This site has grown explosively over the past few years, and even more in the Netherlands than elsewhere in Europe. With its 570,000 members, the Netherlands is one of the biggest communities on LinkedIn. The average LinkedIn user is 41 years old, has 15 years of work experience and earns $ 109,000 per year.
We use this community for recruiting specialists, managers and directors with a salary indication of more than € 50,000.

Hyves
Hyves has more than 7 million profi les, including around 3 million unique profi les, making it the largest site in the Netherlands. Hyves is an online friends network for people up to around 35 years of age. The average age of Hyves visitors is around 23. Visitors include a large proportion of higher professional education (48%) and university (31%) graduates and students. We use Hyves for vacancies aimed at starters or candidates who are about to make their second or third career move.

How often will your vacancy be shown?

Google advertising campaign
YER will present your vacancy in Google ads for a period of 1 month. The vacancy will be supported by at least one hundred search terms and shown at least 50,000 times to relevant Google users, who will be able to view the vacancy simply by clicking on the banner and, if interested, click once more to apply via our website. The advertisement and search terms will be optimised on the basis of the response.

Why is this method effective?

• 50% of Internet users start their search for a job on Google (source: Google)
• Google is ranked 4th in the top 10 of job search resources (source: Intelligence Group)
• Google receives around 8 million vacancy-related search queries a month in the Netherlands (source: Google)
• Google ads reach both active and latent job hunters thanks to a balanced mix of search terms.